Nvidia Pulls RTX 5080 From Its Store After RTX 5090

Nvidia's official store first dropped its GeForce RTX 5090 listing. Now the same has happened to the GeForce RTX 5080: the product page and the store's filter option for the card have both disappeared. The move has raised fresh questions about the future of the two top-end Blackwell gaming cards.

A delisting does not necessarily mean production has stopped, but it sits awkwardly with how the rest of the store is handled. Nvidia was asked to comment on the status of the RTX 5080, and no response had been received at the time of writing.

Other Blackwell cards stay listed, top models do not

The GeForce RTX 5070 Ti and GeForce RTX 5070 are still on Nvidia's store, both marked as out of stock. That suggests the company keeps products visible even when they sell out, letting shoppers wait for a restock.

Removing the RTX 5090 and RTX 5080 entirely does not fit that pattern, which is why speculation about the fate of the two cards has begun to circulate.

RTX 5080 prices have more than doubled

The GeForce RTX 5080 launched in January last year at a suggested retail price of $999. Demand quickly outstripped supply, and rapid price increases tied to memory shortages pushed the card's street price to more than double its MSRP.

As of writing, the cheapest RTX 5080 in stock in the US was PNY's ARGB Epic-X RGB OC model at $2,199.99, roughly 2.2 times the launch price. The card is gradually selling out at various US retailers, and remaining units are expected to get even pricier as stock shrinks. On the current trajectory, it looks unlikely to stay on shelves until Black Friday. Anyone determined to buy an RTX 5080 may have little choice but to move fast at today's elevated prices.

Production rumors and a 24GB RTX 5080

According to rumors, Nvidia has halted RTX 5090 production. The supposed aim is to redirect the valuable GB202 chip to the higher-margin RTX Pro Blackwell line, a scenario many find plausible given Nvidia's long-running shift toward AI. The same rumors claim the RTX 5080 may also have stopped production.

They further allege that Nvidia plans to replace the RTX 5090 with a GeForce RTX 5080 carrying 24GB of memory as its new flagship gaming card. Such a model could fix one of the biggest criticisms of the current RTX 5080, its limited memory. But a 24GB RTX 5080 would not be a true stand-in for the RTX 5090: even with matching memory capacity, its CUDA core count is only about half that of the RTX 5090, and a 50 percent memory increase would not close that performance gap. If the rumor is true, the new card would almost certainly carry a significant price premium over the current RTX 5080.

Nvidia maintains that the RTX 5090 is still in production. The disappearance of its store listing, however, does not square with that statement.